Earlier this year Air Canada released these two TV Spots that I absolutely adored. I remember I'd stop and watch every time these ads aired and I'd always be affected by this calm afterward.
They're centered around this beautiful surrealist concept of finger-painting in the air, and using it as a play for "at your fingertips" to suggest service and convenience.
The production is gorgeous, the commercials are beautifully shot and they have this ethereal and evocative quality to them. I recently found out that the ads were actually directed by Canadian film maker François Girard, (Silk, The Red Violin, Cirque du Soleil's Zed) which explains their dream-like quality. I love his visual style. If you've seen his films you'll be familiar with his style.
I love the choice of the song; a child singing in what sounds like some South American indigenous dialect (Quechua?) backed up by a Bulgarian children's choir. Because of the second ad, this song became my Hong Kong soundtrack when I visited the city this year; I remember strolling down Tsim Sha Tsui (the waterfront across from HK with a view of the skyline, a location in the ad) and listening to the song on my iPod.
TV Spot 1: Paris
TV Spot 2: Hong Kong
EDIT: The song featured in the commercial is El Vuelo by Hughes de Courson
No comments:
Post a Comment