Have you heard of these "Alternate Reality Games"?  Basically they're like adventure/puzzle solving video games but in a real-life setting, players solve a bunch of elaborate puzzles that lead them on a treasure hunt (think Da Vinci Code).
There's a new one that was just launched last month called Vanishing Point some of the prizes are pretty extreme like a sub-orbital space flight and the premiere puzzle was presented at CES in Las Vegas last month.
I guess the premise is the Bellagio Fountains are "hijacked" for a pirate broadcast to present the first puzzle clues, the effect is pretty neat, if they just keep the row of vertical jets 
I wonder how much they had to pay Bellagio to basically turn their fountain show into a big, elaborate billboard?
 
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